Solution: The HyperTrack API framework

Over the past year, we have interacted with thousands of developers from over 30 countries and as many industries. These conversations have helped us understand the use cases that compel developers to build location tracking features into their products. Turns out, they are forced to build and operate complex location tracking infrastructure to make the features work.

HyperTrack APIs have been built to enable these use cases such that developers can focus on features that are core to their business and not have to worry about the infrastructure. In the previous post, we drew a distinction between location tracking features and infrastructure, and proposed a better primitive to solve the problem. In this post, we walk through the HyperTrack API framework and how the building blocks work for your use case.

Continue reading “Solution: The HyperTrack API framework”

Problem: location/maps APIs are inadequate for developers to build location tracking features

Over the past year, we have interacted with thousands of developers from over 30 countries and as many industries. These conversations have helped us understand the use cases that compel developers to build location tracking features into their products. Turns out, they are forced to build and operate complex location tracking infrastructure to make the features work.

HyperTrack APIs have been built to enable these use cases such that developers can focus on features that are core to their business and not have to worry about the infrastructure. In this post, we draw a distinction between location tracking features and infrastructure, and propose a better primitive to solve the problem. In the next post, we walk through the HyperTrack API framework and how the building blocks work for your use case.

Continue reading “Problem: location/maps APIs are inadequate for developers to build location tracking features”

Why startups are early adopters of cloud software

What factors do product teams consider when making decisions about building or buying software?

I have found it to be some combination of the following. How can they launch the product and get to market quickly (time-to-market). How can they stretch the dollar and do more within a budget constraint (reduce cost). How can their product be reliable, scalable, robust and high quality from the word go (best-in-breed). How can they focus on their core business and not worry about the rest (focus). Continue reading “Why startups are early adopters of cloud software”

Tracking, the other side of navigation

Ever wondered how many people are out and about this moment, trying to get from one place to the other? How would you guesstimate the number of times they would go from one place to the other today? How many of these trips happen with a smartphone on their side? How many trips involve people waiting or trying to figure out how far it has reached?

Continue reading “Tracking, the other side of navigation”

Why enterprise SaaS is more like a consumer Internet business

In my past life, I used to sell big software. I sold verification software to semiconductor companies for hundreds of thousands of dollars per license. It took several months of pre-sales, involving navigating the customer’s organization, building relationships, identifying key projects, playing ping-pong between project teams and central purchasing teams, long-drawn evaluations, nuanced contract negotiations, big purchase orders, and wider training and roll-out programs, in order to make the sale. I came to associate enterprise software with schmoozing key people for months, looking them in the eye when making commitments and signing up multi-year contracts for millions of dollars.

Continue reading “Why enterprise SaaS is more like a consumer Internet business”

Welcome Abhishek Poddar

In 2009, my Mumbai-based startup Chaupaati Bazaar used to manage the digital channels for subscriptions of leading Indian magazines. A young IIT Kanpur grad had left his cushy job at McKinsey to join 9.9 Media and turn-around their largest vertical – now the popular technology magazine of India – Digit. He took a chance with us to manage the Digit magazine subscriptions and became my customer. I first met Abhishek Poddar in the corridors of Digit’s office in Connaught Place. Continue reading “Welcome Abhishek Poddar”

The problem with tracking

You can track your Uber until it gets to you. Once you get in the Uber, your friends can track your ride until you get to them. The simple ability to track a ride seems useful. Sounds like something I should be able to do for everyone coming to me or I am going to. Sounds like something everyone should be able to do for things in their lives that are out and about. After all, when things are on the move, they are trying to get somewhere, usually to someone, usually with some purpose. The simple ability to track people and things on the move seems useful. Continue reading “The problem with tracking”