Solution: The HyperTrack API framework

Over the past year, we have interacted with thousands of developers from over 30 countries and as many industries. These conversations have helped us understand the use cases that compel developers to build location tracking features into their products. Turns out, they are forced to build and operate complex location tracking infrastructure to make the features work.

HyperTrack APIs have been built to enable these use cases such that developers can focus on features that are core to their business and not have to worry about the infrastructure. In the previous post, we drew a distinction between location tracking features and infrastructure, and proposed a better primitive to solve the problem. In this post, we walk through the HyperTrack API framework and how the building blocks work for your use case.

Continue reading “Solution: The HyperTrack API framework”

Problem: location/maps APIs are inadequate for developers to build location tracking features

Over the past year, we have interacted with thousands of developers from over 30 countries and as many industries. These conversations have helped us understand the use cases that compel developers to build location tracking features into their products. Turns out, they are forced to build and operate complex location tracking infrastructure to make the features work.

HyperTrack APIs have been built to enable these use cases such that developers can focus on features that are core to their business and not have to worry about the infrastructure. In this post, we draw a distinction between location tracking features and infrastructure, and propose a better primitive to solve the problem. In the next post, we walk through the HyperTrack API framework and how the building blocks work for your use case.

Continue reading “Problem: location/maps APIs are inadequate for developers to build location tracking features”

How APIs make build v buy irrelevant

A traditional distinction that often comes up for users considering HyperTrack (especially business users) is – should I build location tracking in-house or outsource? The thought process then moves on to whether this is a core feature in the product. If so, “we are going to build it in-house”, they say. If not, “we are looking to partner with someone to implement it for us”, they conclude and that usually means an enterprise-y application with customizations, integration services and operational roll-outs. Continue reading “How APIs make build v buy irrelevant”

Our team is complete (for now)!

At HyperTrack, we are building SDKs and APIs for developers to integrate location tracking into their workforce and consumer apps. To build a service that developers around the world can trust and rely on, we are always looking to hire the best engineers. I’m extremely proud and happy to announce three new fantastic additions to complete our team (for now) as we obsessively march towards product-market fit. Continue reading “Our team is complete (for now)!”

Welcome Abhishek Poddar

In 2009, my Mumbai-based startup Chaupaati Bazaar used to manage the digital channels for subscriptions of leading Indian magazines. A young IIT Kanpur grad had left his cushy job at McKinsey to join 9.9 Media and turn-around their largest vertical – now the popular technology magazine of India – Digit. He took a chance with us to manage the Digit magazine subscriptions and became my customer. I first met Abhishek Poddar in the corridors of Digit’s office in Connaught Place. Continue reading “Welcome Abhishek Poddar”