Solution: The HyperTrack API framework

Over the past year, we have interacted with thousands of developers from over 30 countries and as many industries. These conversations have helped us understand the use cases that compel developers to build location tracking features into their products. Turns out, they are forced to build and operate complex location tracking infrastructure to make the features work.

HyperTrack APIs have been built to enable these use cases such that developers can focus on features that are core to their business and not have to worry about the infrastructure. In the previous post, we drew a distinction between location tracking features and infrastructure, and proposed a better primitive to solve the problem. In this post, we walk through the HyperTrack API framework and how the building blocks work for your use case.

Continue reading “Solution: The HyperTrack API framework”

Problem: location/maps APIs are inadequate for developers to build location tracking features

Over the past year, we have interacted with thousands of developers from over 30 countries and as many industries. These conversations have helped us understand the use cases that compel developers to build location tracking features into their products. Turns out, they are forced to build and operate complex location tracking infrastructure to make the features work.

HyperTrack APIs have been built to enable these use cases such that developers can focus on features that are core to their business and not have to worry about the infrastructure. In this post, we draw a distinction between location tracking features and infrastructure, and propose a better primitive to solve the problem. In the next post, we walk through the HyperTrack API framework and how the building blocks work for your use case.

Continue reading “Problem: location/maps APIs are inadequate for developers to build location tracking features”

How APIs make build v buy irrelevant

A traditional distinction that often comes up for users considering HyperTrack (especially business users) is – should I build location tracking in-house or outsource? The thought process then moves on to whether this is a core feature in the product. If so, “we are going to build it in-house”, they say. If not, “we are looking to partner with someone to implement it for us”, they conclude and that usually means an enterprise-y application with customizations, integration services and operational roll-outs. Continue reading “How APIs make build v buy irrelevant”

Don’t have a driver app? Now use HyperTrack with SendETA

From the early days of HyperTrack, the most common request we received from users was a ready-to-use app for their workforce to get started with tracking. These are businesses that do not have their own driver app to manage their workflows yet and want to use HyperTrack to monitor their workforce and power a great tracking experience for their customers. They include large enterprises with fleets, large logistics companies, corporations with large sales and service teams, inter-city transport companies with heavy vehicles and on-demand economy companies with outsourced technology teams. Continue reading “Don’t have a driver app? Now use HyperTrack with SendETA”

Announcing HyperTrack Beta release

GPS chips have been in leading smartphone models from the time when Apple released the App Store and Google released Android OS in 2008. Turn-by-turn navigation and the pale blue dot on the map have been a part of our lives since we started using apps. Apps have practically been location aware for as long as there have been apps on iOS and Android, that is eight years and counting. Think of the last time you downloaded an app that did not ask you permission to access your location. Continue reading “Announcing HyperTrack Beta release”

Why startups are early adopters of cloud software

What factors do product teams consider when making decisions about building or buying software?

I have found it to be some combination of the following. How can they launch the product and get to market quickly (time-to-market). How can they stretch the dollar and do more within a budget constraint (reduce cost). How can their product be reliable, scalable, robust and high quality from the word go (best-in-breed). How can they focus on their core business and not worry about the rest (focus). Continue reading “Why startups are early adopters of cloud software”

Tracking, the other side of navigation

Ever wondered how many people are out and about this moment, trying to get from one place to the other? How would you guesstimate the number of times they would go from one place to the other today? How many of these trips happen with a smartphone on their side? How many trips involve people waiting or trying to figure out how far it has reached?

Continue reading “Tracking, the other side of navigation”